ROLEY's Super Natural Lager
An award-winning 4.4% premium lager brewed with proprietary SmartBrew™ technology to naturally reduce calories and carbs while enhancing naturally occurring B Vitamins.
Because training hard shouldn't mean giving up the beer you love.
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Plenty of "better for you" beers taste like compromise. ROLEY's isn't one of them. We brew a full-strength 4.4% premium lager that won Gold at the World Beer Awards because flavour comes first. And it just happens to have 35.8% fewer calories and 50-60% less carbs, and 400x more B Vitamins than other world lagers.
Train hard. Celebrate often.
Because life isn't lived on the race course alone.
Whether you've just crossed the finish line or you're catching up with friends, ROLEY's is the premium lager brewed for the moments that matter.
Proud to be the Official Celebration Beer of HYROX UK & Ireland.
LIVE WELL. CELEBRATE OFTEN.
Live Well. Celebrate Often.
Most breweries try to reduce calories after brewing. We redesigned brewing itself.
Our proprietary SmartBrew™ process naturally enhances B Vitamins while reducing calories, sugar and carbohydrates throughout fermentation.
The result is a cleaner, smarter lager with no compromise on flavour. No additives. No gimmicks. Just a new way of brewing.
★★★★★
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It's brewed with our SmartBrew process, delivering full lager flavour at 4.4% ABV with just 89 calories, 5g carbs and 0.1g sugar per can, plus naturally occurring B vitamins. Named Best Lager in the UK at the World Beer Awards 2025.
No - ROLEY'S is a proper premium lager at 4.4% ABV. We reduce calories and carbs, not the alcohol or the flavour, so you get a full beer experience that fits a healthier lifestyle.
Each can contains just 89 calories, 5g of carbs and 0.1g of sugar - around 35.8% fewer calories and 50-60% less carbs than other world lagers, without compromising on taste.
Nothing is added artificially. Our unique SmartBrew fermentation naturally creates vitamins B3, B5, B6 and B9 during brewing -resulting in up to 400x more B vitamins than a standard lager.
ROLEY'S is for people who train hard, compete hard and want to live well - without giving up a proper pint. It's the official celebration beer for anyone who believes a healthy lifestyle and great lager can go hand in hand. Over 18s only.
Order online or catch us at your next UK HYROX race.
