Meet the team behind ROLEY’S and discover more about the making of the revolutionary beer that can dramatically change your approach to beer.
Powered by SmartBrew
Our proprietary brewing process rethinks what lager can be — cleaner, lighter, and engineered for balance. ROLEY’S is a BevTech company creating beer that fits seamlessly into a life lived with intention.
Every can is brewed through our proprietary SmartBrew process, reducing calories and carbs while keeping the taste, clarity, and satisfaction exactly where it should be.
MEET SUPER NATURAL LAGER
MEET THE FOUNDER
I’m Stewart Rowley, the founder of ROLEY'S. Like a lot of former athletes, I had to adjust when I stopped playing rugby. Training every day was gone, but the habits didn’t disappear overnight.
Working in the drinks industry meant beer was always part of the routine, and before long, I realised something simple: I still wanted to enjoy it, but I didn’t want the excess calories, sugar, or compromise that came with it.
I started looking for an option that felt lighter, without tasting like it. What I found was a market split in two. Beers that were low-calorie but forgettable, or products packed with ultra-processed shortcuts. Nothing that felt premium, natural, or genuinely satisfying.
So I decided to build it.
THE JOURNEY
I brought the idea to the brewer I was working with at the time. He told me, politely, it couldn’t be done. That was all I needed.
The next year became an obsession: experimenting, refining, pushing every part of the brewing process until it delivered what I knew was possible. Fewer calories and carbs, added vitamins, full flavour intact.
That breakthrough became SmartBrew, the proprietary technology behind ROLEY’S. ROLEY’S is here for people who want to live well and still raise a glass. For the quiet wins, the big nights, the everyday celebrations.
We’re just getting started.
THE FUTURE
We’ve worked for years to perfect the product and now is the time to bring it to you. You can get our beer in a growing number of venues around the country and, of-course, you can order it online now.
Follow us on socials and keep an eye on the website, plus sign-up to the newsletter to stay in touch. There are a huge number of ways which you can get involved with building the future of brewing, but make sure you start off with your first taste.
If you want to be part of our trade journey then please click the link below and get involved touch to discuss ROLEY’S trade opportunities.
